Which internet marketing guru should you follow?  Unless you have bottomless pockets to buy every course that comes out, and an entire staff to mine through the bottomless pile of content you will amass, you should do a few things, and then stick with one or two. If you DO have bottomless pockets, 48 hours in your day, and a staff, click on every link on this site, and buy everything….LOL 

But no, seriously…

Identify what it is you are trying to accomplish, prioritize, and then stick with it.  Do you want to make money via affiliate marketing?  Do you want to create your own product? or do you know what you want to do?

Affiliate marketing basically is selling someone elses product for a commission.  You can go to ClickBank and find plenty of digital products you can promote.  Create a blog, site, or e-mail to you list about the products on the site, and start making money that way.  You could make a themed blog or site about dogs, then search Google for “dog affiliate programs” and look through what you find.  Go to some dog product sites, and search at the bottom of the sites to see if they have a “partners” or “affiliates” link.  E-mail the site owner.

You could alternately create your own products and sell them.  This requires a bit more effort and disipline to get started.  You have to create at least some sort of product, but you’d get to keep all of the revenue you generated from it, unless of course you setup your own affiliate program, which I’d highly recommend at some point.  That way, instead of just having one person and site promoting your product (you), you have an army of affiliates promoting it.  You can activly search out affiliates in much the same way.  Find site owners who compliment what you are offering, and ask them if they’d like to feature your product on their site, or if they’d e-mail thier lists about it, for a percentage.

There are many general internet marketing courses offering instruction on how to get up and going online.  Nitro Marketing, Kevin Wilke, Dan Swanson, Matt Gill, etc. offers the Nitro Blueprint, which walks you, step by step, in getting up and going online.

The Internet Marketing Center alternately offers a product that also walks you through the process of getting up and going with the online marketing process, the Insiders Secrets to Marketing Your Business Online.

If you are extremely ADHD and want to create a product/site in a matter of hours with minimal effort, check out Russell Brunson’s Micro Continuity.  This training is good, comes preloaded on a FREE MP3 player, and walks you through the entire process in a very short time.

You will want to figure out how to drive traffic and build a list once you have a site up and running.

You can literally have traffic banging at your door in a matter of minutes with PPC, you can check out some PPC (Pay Per Click) resources here.

You will need to be able to somehow accept money for your products, which you can do through PayPal, 1Shoppingcart.com ,  InfusionSoft, etc.  PayPal is the easiest, quickest, and cheapest, but it’s more of a hassle for  the buyer, and doesn’t integrate as much.  1shopping cart is a good place to start, and they have an offering that incorporates affiliates, e-mail autoresponder, and shopping cart.  Infusionsoft does this as well, but at a much higher price point, so unless you are either funded, or a bit further along, you’ll probably want to forgo that from the beginning, especially if you are starting out as a hobby or part time.

Once you are up and running online, you will want to start looking at some more advanced techniques and strategies.  Products such as Frank Kern’s Mass Control 2.0 and Jeff Walkers Product Launch Formula and other similar products.  You can re-release your initial products using advanced techniques that you would learn in the above courses.

There are a GAZILLION resources, products, and people willing to sell, provide, and equipt you with everything you could possible imagine to succeed online.   If you have any questions or guidance with any of them, feel free to drop me a line or respond to this post.